Business owner shares recipe for success

Small business owner Tracey Finocchio has shared her recipe for success with other aspiring entrepreneurs in the IntoJobs’ Self-Employment Assistance program.

Tracey had major success in starting up her own business, Riverside Woodfired Pizza in Murray Bridge, South Australia, thanks to the Self-Employment Assistance program delivered by IntoJobs (part of the IntoWork Group). She was pleased to share her story at a recent online event for current and prospective participants in the program.

The Self-Employment Assistance program offers a comprehensive range of support and resources for individuals starting their own business, including financial support, training, business coaching and networking opportunities.

Business Navigator Steve Chapple considers Tracey, “a real success story,” and says his main role is to equip burgeoning business owners with the tools and “smaller considerations” that come with running a business.

Tracey shared her journey with fellow participants and answered important questions to help others in the program.

“Starting a business was completely new to me, the program helped me develop the initial business plan and consider things like insurance, legal, marketing and networking opportunities, and sometimes, you don’t need to reinvent the wheel — you can learn from those who have already been through it,” she said.

The mobile catering business offers affordable and varied pizza menus for all types of events, from weddings, sporting events and markets, serving the South Australian Murraylands and Riverlands, all the way up to Adelaide. Passionate about her business, Tracey emphasises the importance of customer service, professionalism and delivering a quality product.

Tracey has gone from strength to strength since starting the program — overcoming anxieties to grow her business, from attending networking events on her own to standing on a sidewalk in a pepperoni pizza costume. Tracey has learned that, “It’s about trying new things, taking advice, learning from successes and failures, and finding solutions.”

Tracey believes the program was crucial to her success and helped build her confidence. She shared her reflections, saying “I wish I had believed in myself earlier, coming from a job where I felt burnt out and mistreated, my confidence was low. However, perseverance and hard work eventually paid off. With a good product and idea, you can witness growth,” she said.

To find out more about Tracey’s mobile woodfired pizza catering business, go to

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